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Penguin Pools When working with Penguin Pools, you are working with the builders and not sales people. You can view online pricing for everything you might want in your inground swimming pool Penguin Pools specializes in Vinyl Liner, Concrete, 1-piece Viking and free form Armor Fiberglass swimming pools along with spas, custom water features, and designer concrete patios. With 3 offices in Minneapolis-St. Paul, MN; La Crosse, WI & Milwaukee, WI we have the manpower to service anyone.
Served areas
  • WI, MN, Northern IL, Norther IA
Highlights and features
  • Rehabs
  • Liner Replacements
  • Custom Build & Design
Associations and certifications
  • APSP
  • A+ BBB Certification
Services
Penguin Pools is a full-service swimming pool contractor and designer that believes in "Do it Once, Do it Right". Our goal has always been to provide the highest quality inground swimming pool possible to fit within a customer's budget. We make every effort to give you the type of pool that you want, not the one that someone is trying to "sell" you.
When you choose Penguin Pools for your Pool Building Process, our installers and foremen are on the job site before, during and after your pool's installation. We oversee each step of the pool building and construction process to make your backyard transformation seamless. And, depending on the type of swimming pool you choose, you can get a Lifetime Warranty and 15 Year Warranty on any vinyl liner. Now that's a swimming pool that will last for years to come. Get the peace of mind you need with Penguin Pools.
Penguin Pools has been the trusted name in swimming pool construction in Waukesha, Milwaukee, and Southeast Wisconsin for over a decade. We're the Midwest's premier professionals, delivering quality results fast, each time and every time. We build high-quality, durable and attractive swimming pools in your backyard.
The 1st step to choosing the right pool is to decide if an above ground swimming pool or inground swimming pool is right for their backyard. Each type of pool has its advantages and disadvantages. Once you've decided which pool is right for you, the process is generally pretty easy. Above ground pools are great and economical, but can be an eyesore if not well concealed by landscaping or decking.
Penguin Pools takes all the guessing out of choosing the best inground pool for our customers in Waukesha County, Milwaukee County, and Southeastern Wisconsin for over 10 years. We've always believed that the more information you know about the type of swimming pool you want, the easier our job is!
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Reviews (17)
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Dusty Morton
Mar 25, 2022
If you want Amazing customer service, you need to contact Matt at Penguin Pools. We are attempting a DIY inground vinyl liner pool. I reached out to him even though we are well out of his service area. I had researched for hours and still had unanswered questions. I email Mat at Penguin pools at about 11pm on a Monday night. Being out of his service area and not a paying customer, I honestly did not expect to hear back from him.

The very next morning at 7am sharp, I received a reply from Matt. He answered every question I had and literally sent pictures showing the process! You do not get customer service like this these days. I had emailed at least half a dozen other pool companies (which I will not name) some local and some not. Matt was the only one that took the time to even reply. You can bet that any and all of my future pool supplies and accessories will come from Penguin. Thank you Matt!
Peter Colosimo
Jul 27, 2021
Matt R was extremely helpful. Despite being very busy he still took the time to assess if my pool was a candidate for a retro-fit autocover. Unfortunately, my pool is not a good candidate, but Matt proved that he is not just looking to sell services. He truly wants what is best for the customer.
Tracy
May 20, 2021
I live in the southeast and consulted with Matt merely on design concept after reviewing his posting on installing inground pools in high water tables. Matt was extremely responsive to my questions and even followed up to ask how our project was going. Matt's recommendations were directly consistent with my pool company's recommendations. Having such a large investment I just wanted a second opinion to ensure we were going in the right direction. Thanks to Matt for offering his advise even considering I was not a paying customer. It's hard to find this type of service now days!
Dawn Aho
Feb 12, 2021
Penguin Pools built our pool 12 years ago. We've loved every minute of our summers with a pool. They've done a great job with repairs, and for the past few years cleaning and maintenance. I would highly recommend them for your pool installation and cleaning and maintenance. Since having them do our chemical balance, we've had very few balancing problems. So worth my time and money to have them clean and maintain my pool every summer.
Kristin Kerley
Dec 19, 2020
We purchased a house with an in Ground pool that needed a liner replacement. As soon as we closed (Feb 5) I called to schedule as we wanted to be able to use our new pool this year. I was told we would receive a call/email from accounting to arrange payment for the new liner. I have called MULTIPLE times. They never answer the phone or return calls.

I've wasted 2 months and now risk not being able to have the liner replaced in time for summer. I understand being busy, but hire more people or simply tell us when we called the first time that they're not able to accommodate us. I've worked in customer service for 15 years and never encountered this poor quality. 2 months of not reaching out to us is UNACCEPTABLE. And how are they so busy that the phone ALWAYS goes to voicemail.
Amy Ostop
Jun 26, 2020
Two years ago we provided a great review regarding Penguin Pools. Two years later our opinion has NOT changed. Matt, Angela, and the service staff are fantastic and a pleasure to work with. They respond to all our needs, answer all of questions and truly seem to enjoy what they do. We have had a number of neighbors from our subdivision that are interested in a pool ask us about our experience and we insist that they contact Matt at Penguin Pools.
PInk Sky Marketing Llc
May 21, 2020
I highly recommend Matt and Penguin Pools. I had been in contact with Matt for a few YEARS while making my decision to install a pool and he answered DOZENS of emails and phone calls from me with questions! He was extremely patient, answered everything in a timely fashion, allowed us to make all of the decisions while he just made suggestions with no pressure.

The pool was started and completed within the time frame promised and turned out beautiful! We looked at many other pool builders in the area and Matt and his superior business-like approach and customer service were the reasons we chose to use Penguin pools! We could not be ANY happier with our decision to use Matt & Penguin pools! We can't wait to use our new pool!
Mike Gardipee
May 11, 2020
The folks I worked with at Penguin Pools, specifically Matt, were nothing short of great. I am a pool owner and came to Matt with a problem and over the winter we exchanged several emails. He provided guidance, suggestions and ultimately sent a service person over to assist us - all without quoting service trip fees or anything else. Crazy, right?

It's rare to find a company that genuinely wants to help people, and that's who they are. Given that I am not an existing customer, nor did they install my pool, and yet they still provided that level of service speaks volumes. No doubt that I will give them my business any chance I can.
Mike Stawicki
Jun 18, 2019
Penguin is responsive and reasonably priced. The staff is professional and they’ve been helpful and patient in teaching us how to care for our pool. They’re also mosquito spraying for us this year which we’re excited to use as our outside can be very buggy in summer. We’d recommend them to anyone interested in building or maintaining a pool and the landscaping around it!
Carl Ashenbrenner
May 17, 2016
Matt and the Penguin crew did a great job on our in-ground pool. We had it installed at the end of 2014 for use in 2015. We went back and forth in our decision making process for about a year and Matt was very understanding. He also discussed each option with us and the cost/benefits of each. We opted for an automatic cover, which really was a great decision - very little time cleaning and lots of time spent in the pool. I would recommend anyone installing an in-ground pool to add an automatic cover. We are very happy with our purchase.
Daniel Galligan
Apr 02, 2014
I couldn't be happier with my pool. Matt did a wonderful job from start to finish, from the design and layout (and explanation of all of our available options) to installation, to now on-going maintenance. I would recommend Matt and Penguin Pools to anyone. They do fantastic work. It's so easy now to set up an opening or closing. They arrive on-time, get right to work, and finish the job beautifully. They are always available to answer questions, and Matt is very, very accessible via phone or email. Thanks Matt.
Mark Schultz
Feb 03, 2014
Matt and his crew did a fantastic job installing our pool. They were extremely helpful in the design area explaining all of the different options available. The most impressive thing with Penguin Pools and Matt is that customer service doesn't end the day they fill the pool. Years later, I'm still able to call Matt with any questions I have and he'll respond within 24 hours. Stop looking and give them a call. You won't be disappointed.
Bryan Alpaugh
Nov 08, 2010
Daniel Galligan
I couldn't be happier with my pool. Matt did a wonderful job from start to finish, from the design and layout (and explanation of all of our available options) to installation, to now on-going maintenance. I would recommend Matt and Penguin Pools to anyone. They do fantastic work. It's so easy now to set up an opening or closing. They arrive on-time, get right to work, and finish the job beautifully. They are always available to answer questions, and Matt is very, very accessible via phone or email.
Mark Schultz
Matt and his crew did a fantastic job installing our pool. They were extremely helpful in the design area explaining all of the different options available. The most impressive thing with Penguin Pools and Matt is that customer service doesn't end the day they fill the pool. Years later, I'm still able to call Matt with any questions I have and he'll respond within 24 hours. Stop looking and give them a call. You won't be disappointed.
Steve Ostop
In many cases the thrill and excitement of a pool project can can be quickly or eventually squelched by hassles and disappointment. That was definitely NOT the case with Penguin Pools. We could not be more pleased with the process and the result. Everyone at Penguin Pools was pleasant and professional. Without question we would recommend Penguin Pools to anyone considering the installation of a pool. Matt is extremely knowledgeable, honest, and fair. He provides all the time and attention you require.
Benny Perelman
Writing this review a year and a half after the installation of an in-ground pool, and into the second season of service with Penguin Pools. Overall, it's been a great experience working with Matt and the rest of the crew during initial planning and through the decision-making process and problem resolution on-the-fly during construction. Service and maintenance related interactions afterwards were managed exceptionally well too. Very professional, courteous, and honest owner and company. Highly recommended!